Alternative Sweeteners Used In Food To Reach $870 Million In 2020

Demand for alternative sweeteners in the food market is forecast to be $870 million in 2020, after yearly gains of 3.7%.  The alternative sweeteners market has been growing rapidly.  However, the portion of the overall food sweetener market in sugar equivalent terms attributable to alternative sweeteners is forecast to expand from 14% in 2015 to around 15% in 2020, slower than the 2010 to 2015 period. These and other trends are presented in Alternative Sweeteners Market in the US, 9th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.


Over the past decade, food applications have steadily taken market share from beverage applications.  According to analyst Christine O’Keefe, “In 2005, beverages accounted for over one third of total alternative sweetener demand; that share is expected to fall to just under one quarter in 2020.”